Powerful Marketing Translation Services
Bureau Works offers the technical know-how and in-country experience you need to reach consumers with a marketing message that really resonates.
Bureau Works offers the technical know-how and in-country experience you need to reach consumers with a marketing message that really resonates.
Marketing content must be relevant, contextually accurate, and convey the right tone to really engage a new market. Bureau Work’s helps you stay true to your brand with services built upon three pillars of excellence.
Bureau Works has the right knowledge management tools to survive in a world where SEO is becoming increasingly a key component of content marketing. Our glossary feature allows you to easily add key brand terms to your library and ensure that your translators and reviewers are all adhering to the same conventions. And this isn’t limited to SEO. It’s about mapping out how your brand relates to your audience at a granular level and ensuring that no matter how large your international operations are, you are able to ensure that brand management is in tip-top shape.
A brand’s core values or product benefits may not translate as well to a new audience without some basic adjustments. Thoughtful localization ensures that a marketing message remains relevant as it’s exposed to new consumers. Our linguist selection process ensures that we are bringing in linguists that have a deep appreciation, affinity, and enthusiasm for your brand. It’s this enthusiasm that allows them to go the extra mile as far as putting themselves in your audience’s shoes.
If your markets have to change translations significantly once they receive them, something is broken in the process. Our Localization Efficiency Index (LEI) allows you to easily track markets that are operating seamlessly versus those that are having to rework the content. It gives us data and visibility as far as what needs to be adjusted, and if anyone in the team needs to be replaced. The fact that we build out customized teams for each of your markets allowing them to pick translators that jive with their way of expressing themselves is key to the successful implementation of this framework.
Contact our team for information about our platform, services, and translators.