When you search for Japanese single mothers on Google, the results paint a sobering picture. Words like poverty, cultural shame, and struggles dominate the narrative. Yet, among these challenges lies untapped potential—these mothers often possess valuable expertise, especially as content specialists. Automation Anywhere, led by Luciano Arruda, Director of Globalization Programs, is changing this story.
A Project of Opportunity
Automation Anywhere’s program, Single Mothers, creates a unique model that empowers Japanese single moms to take on flexible, profitable work from home. These women, often overlooked due to cultural biases, are positioned as Subject Matter Experts (SMEs) who deliver exceptional value in localization projects.
Luciano believes their cultural expertise and attention to detail provide a key solution for AI-driven content:
“The future needs sharp minds and careful reviewers to catch AI ‘hallucinations’ and ensure quality.”
This program leverages the growing need for human expertise in managing AI-generated content. It aligns perfectly with the rise of generative AI (GenAI) tools that create content directly in target languages. While technology continues to evolve, human review ensures quality, nuance, and precision.
Real Impact for Real People
Through this initiative, single mothers can:
- Work flexibly from home while caring for their families.
- Contribute as SMEs without needing to be bilingual.
- Review AI-driven content for accuracy and cultural relevance.
The program not only benefits the participants but also the broader localization industry. By utilizing these skilled mothers, Automation Anywhere enhances the adaptation of AI-generated content for Japanese audiences, ensuring quality standards are met.
“Working with single moms in Japan has been an incredible opportunity to enhance our program and deliver real value to everyone involved,” Luciano shared during his talk at Global Saké.
A Broader Vision for the Future
The success of this initiative reflects Luciano Arruda’s deep commitment to using technology for human empowerment. His vision extends beyond this program, as he anticipates a future where GenAI will create even more opportunities for SMEs:
“Proper adaptation of GenAI-created content and overall experience in global communities will be essential for its adoption and successful engagement.”
Automation Anywhere’s approach blends innovation with inclusivity, creating opportunities for those often left behind. It demonstrates how AI and automation can make us more human, not less.
IMAGINE ASIA 2024: Scaling Social Impact
The success of this project was shared at the IMAGINE ASIA 2024 event in Tokyo on July 10th. The session Social Impact: AI & Automation for Humanity highlighted how AI-powered automation can empower marginalized groups, including refugees and single mothers.
With leaders like Luciano Arruda and Automation Anywhere’s commitment to social impact, the industry is moving toward a more inclusive future—one where technology uplifts human potential.
Unlock the power of glocalization with our Translation Management System.
Unlock the power of
with our Translation Management System.
