Gabriel Fairman

Founder and CEO of Bureau Works, Gabriel Fairman is the father of three and a technologist at heart. Raised in a family that spoke three languages and having picked up another three over the course of his life, he has always been fascinated with the role language plays in identity and the creation of meaning. Gabriel loves to cook, play the guitar, tennis, soccer, and ski. As far as work goes, he enjoys being at the forefront of innovation and mobilizing people and teams together toward a mission. In recognition of his outstanding contributions, Gabriel was honored with the 2023 Innovator of the Year Award at LocWorld Silicon Valley.

Business Translation
Gabriel Fairman’s Talk on AI in Translation: Empowering, Not Replacing
Gabriel Fairman redefines AI as a tool to empower translators, enhancing their role from task-driven work to strategic, high-impact language expertise.
Gabriel Fairman
3 minutes, 5 seconds
Best Practices
Why Terminology Management is Key in Your TMS
Discover why effective terminology management is vital for translation accuracy and brand consistency in your TMS.
Gabriel Fairman
2 minutes, 1 second
Technology
The Advantages of Generative AI in Translations that Nobody is Talking About
Generative AI is revolutionizing translation by blending semantic understanding with human expertise, enhancing both speed and accuracy.
Gabriel Fairman
2 minutes, 51 seconds
Technology
Top 3 Mistakes When Choosing A TMS
Learn how to avoid the top mistakes companies make when choosing translation management software to drive long-term business success.
Gabriel Fairman
2 min
Technology
TMS Integration is a Trap
Gabriel Fairman explains why TMS integrations often fall short and when they truly matter.
Gabriel Fairman
1 minute, 53 seconds
Business Translation
Take your Translations Income to another Level
Boost your translation income with augmented tools that enhance speed, precision, and productivity.
Gabriel Fairman
2 minutes, 40 seconds
Translators
MTPE vs Augmented Translation for Better Translation Efficiency
Discover how augmented translation outperforms MTPE, offering greater efficiency and a more seamless translation experience
Gabriel Fairman
3 minutes, 1 second
Technology
Automation in Translation Management Systems
Unlock the true potential of automation in Translation Management Systems by balancing efficiency with human oversight and business goals.
Gabriel Fairman
2 minutes, 15 seconds
Technology
Are Translation Management Systems All the Same?
Discover the key differences in Translation Management Systems to choose the best fit for your needs
Gabriel Fairman
1 minute, 52 seconds
Best Practices
Understanding Quality Assurance in Translation
Quality in translation isn’t just about accuracy—it’s about engagement and impact.
Gabriel Fairman
1 minute, 45 seconds
Best Practices
The Impact of Content Prioritization in Translation
Prioritizing high-impact content in translation maximizes resources and enhances meaningful engagement.
Gabriel Fairman
2 min
Best Practices
The True Cost of Localization — How You Can Save With a Solid Strategy
Evaluating the True Cost of LocalizationTranslation services can include a lot of unexpected hidden fees—many of which should, instead, come standard. Some add-ons that companies like to charge for include
Gabriel Fairman
2 min
Best Practices
Your Wishlist for eCommerce Translation Services
An eCommerce site can be tricky to localize since it’s an ever-evolving piece of content. You need to be able to regularly update descriptions and add new products, so the eCommerce translation services you employ must be dynamic, continuous, and as autonomous as possible
Gabriel Fairman
2 min
Best Practices
Your Surefire Business Localization Strategy in Three Steps
At Bureau Works, we've witnessed all the possible mistakes, so we understand the importance of guiding your efforts with our 3-step expert business localization strategy.
Gabriel Fairman
2 min
Best Practices
Your Ideal Enterprise Translation Management System
It may be hard to differentiate between enterprise translation management systems at first glance, especially if your needs are still relatively basic. But weighing your options is a crucial step for your organization.
Gabriel Fairman
2 min
Best Practices
Why Quality Intellectual Property Translation Services Matter
You’ve likely invested thousands—or even millions—of dollars into research and development (R&D) for your new product. So, you know what’s at stake when protecting your investment with a patent.
Gabriel Fairman
2 min
Best Practices
Why Your Localization Quality Assurance Process Should Be Data-Driven
Localization quality assurance is a crucial initiative to take when expanding into new markets, but many people execute it incorrectly. They may focus on the wrong aspect or spend too much time on a single piece of content, causing them to miss essential checks and waste money.
Gabriel Fairman
2 min
Best Practices
Why You Should Outsource Translation Services
]If you are tasked with finding translators for your organization’s localization, your logical choices are to hire them yourself or outsource translation services. Of course, the latter option presents a much higher up-front cost. But you can’t ignore the long-term costs associated with such a complicated endeavor as localization.
Gabriel Fairman
2 min
Best Practices
Why You Need a Content Localization Strategy to Grow Globally
As a product manager, you don’t have time—or resources—to waste. You’ve poured everything into a product people will pay to get their hands on.
Gabriel Fairman
2 min
Technology
Why not just use Google Translate?
Google Translate allows you to feed text or a few different file types, select the languages you want to translate into, and ta-dam! All translated for free.Why bother paying Bureau Works?
Gabriel Fairman
2 min
Best Practices
Why Localization is Important for Your Holistic Business Strategy
Communicating correctly with your audience is critical in staying relevant in a global market.
Gabriel Fairman
2 min
Best Practices
Localization Importance: Our Historical Neglect
There simply is no doing global business without it. But somehow over the years, our industry has not done a good job at showcasing this relevance and promoting its own value.
Gabriel Fairman
2 min
Best Practices
Why is eLearning translation important?
The learners will feel more involved by a content truly adapted to their cultural backgrounds than an eLearning course generically formatted. We call eLearning localization the adaptation of the content according to the specific culture of learners.
Gabriel Fairman
2 min
Best Practices
Why is Localization Important in 2022?
Why is localization important? 2022 brings a new era of digitalization that many companies were not expecting.
Gabriel Fairman
2 min
Best Practices
Why Hire eLearning Localization Services for Multilingual Training Content
Most companies didn’t think about globalization before designing their corporate training curriculum. Maybe you hired instructional designers to conduct training in English, and you’ve gotten years of good use out of those modules.
Gabriel Fairman
2 min
Best Practices
Why Do You Need Localization Guidelines? What’s At Stake?
One of the biggest problems in establishing localization guidelines is that they’re the virtual “hot potato” of the digital world. No one wants to take ownership because it seems like a lot of work for little recognition. The norm for companies is that they don’t start with localization in mind.
Gabriel Fairman
2 min
Best Practices
Why Digital Content Localization Is Your Future
Globalization is the inevitable culmination of economic growth. Even though this phenomenon has been in full force for nearly five decades, there is no end in sight.
Gabriel Fairman
2 min
Best Practices
When to Bring in a Localization Engineer
When considering content translation, most would weigh pricing and the quality of linguists as key focus areas for getting their content to new markets.
Gabriel Fairman
2 min
Best Practices
What to Expect from Technical Document Translation Software
The critical thing to remember, when it comes to technical document translation software, is that no company’s materials are ever complete. They will forever be a work in progress that requires constant attention.
Gabriel Fairman
2 min
Best Practices
What to Expect From the Best Online Translation Services
Questions to Ask When Finding the Best Online Translation ServicesOne big mistake companies make when seeking out the best online translation services is solely focusing on accessibility to linguists in their target language.
Gabriel Fairman
2 min
Best Practices
What to Consider When Expanding a Business Internationally
What to Consider When Expanding a Business InternationallyHere are some of the larger issues you will encounter as you expand into international markets.
Gabriel Fairman
2 min
Technology
What kind of Localization Tech Stack do I need?
Before we answer this question let’s address the paradigm divide that lives within the question: the process-first vs. the software-first paradigm.
Gabriel Fairman
2 min
Best Practices
What Is Website Localization?
What is website localization? It is an advanced translation strategy that keeps your content current across foreign markets.
Gabriel Fairman
2 min
Best Practices
What Is Transcreation? And Is It Better Than Translation?
When most clients ask for transcreation, what they need is high-quality translation. You should expect the translated content to be idiomatic, fluid, and nuanced—to sound natural in the target locale. That’s how good translation looks and feels.
Gabriel Fairman
2 min
Technology
What is software localization?
Software localization refers to all of the complex processes required to make a software product available in more than its original language.
Gabriel Fairman
2 min
Best Practices
What Is Successful Web Content Localization?
Web content localization is an advanced translation strategy because websites require constant updates and changes throughout their lifecycle. Navigating your entry into a new market while preserving all the work completed is rarely easy.
Gabriel Fairman
2 min
Best Practices
What Is Product Localization?
Product localization is what prepares your offering to enter a new market in a different language. We mostly see it in connection with apps or software, but really, it can be anything at all.
Gabriel Fairman
2 min
Best Practices
What is Localization?
Most people discussing localization think of it in terms of micro-components.
Gabriel Fairman
2 min
Best Practices
What is Localization Testing?
Localization is a crucial business step for companies looking to expand into new markets. It will ensure your content meets the standards of any specific region and increase your brand’s popularity in those markets.
Gabriel Fairman
2 min
Best Practices
What Is Internationalization or I18n?
In industry speak, internationalization is often referred to as “i18n,” while localization is “l10n.” The “18” in i18n refers to the 18 letters between the first “i” and the last “n” in the term internationalization. Likewise, the “10” in l10n refers to the 10 letters between the first “l” and the last “n” in the term localization.
Gabriel Fairman
2 min
Technology
What Is Glocalization? Understanding the Terminology of Global Content
“Glocalization” is a business buzzword that exploded in popularity in 1980s Japan. Originally derived from dochakuka, a Japanese word typically used to describe the localization of universal farming techniques, the word “glocalization” was hijacked by the business sector and later adopted by social scientists in the English-speaking world.
Gabriel Fairman
2 min
Best Practices
What Is Content Localization?
Content localization is a constant process of keeping your information up to date in all your target languages.
Gabriel Fairman
2 min
Best Practices
What is Application Localization? Mobile vs. Web Projects
Both web and mobile application localization have become increasingly necessary as mobile device use has skyrocketed over the years.
Gabriel Fairman
2 min
Best Practices
What Is a Localization Strategy?
There is a lot to consider when exploring a new market beyond the simple translation needed to connect with consumers.
Gabriel Fairman
2 min
Best Practices
Collaborative Translation Tool, Benefits for Your Enterprise
How a Collaborative Translation Tool Works With the range of content and the range of stakeholders involved in localization
Gabriel Fairman
2 min
Best Practices
What Exactly Is Automatic Document Translation? And Can You Get By with It?
Automatic document translation can refer to automating the translation workflow or strictly using machine translations. Regulatory or legal document translation that requires every single page to be completely accurate may find greater benefit in an automated translation workflow because it utilizes both machine- and human-review
Gabriel Fairman
2 min
Best Practices
What are translation services?
From the most abstract perspective, translation services are employed when something that is in one language needs to be understood in another language.
Gabriel Fairman
2 min
Best Practices
What Do Website Translation Services Cost in 2022?
Understanding the importance of translating your website for new markets is one thing, but several factors can affect decision-making.
Gabriel Fairman
2 min
Best Practices
What Are the USCIS Translation Requirements?
Failing to have foreign documents that meet the USCIS translation requirements can be detrimental to the outcome of your application process.
Gabriel Fairman
2 min
Technology
Website Translation Proxy: Pros and Cons
Website translation proxy services are popular among companies that want to quickly translate their content without developing a complete localization strategy.
Gabriel Fairman
2 min
Technology
Website Translation Connectors: Pros and Cons
Website translation connectors are one of the best technologies available for localization because they can automate a large part of the process.
Gabriel Fairman
2 min
Best Practices
Web App Localization: Best Practices
The mobile app version of your website might be the only contact a potential user has with your brand. Web app localization is a crucial part of your success in such regions.
Gabriel Fairman
2 min
Best Practices
Voice Over Translation: Software Solutions to Save You Exponential Hassle
Voice over is one of the most complex components of multimedia localization. The process can be slow, technically challenging, and involve a lot of people. But it can certainly be a worthwhile investment. If your company needs to make it happen, consider your options carefully.
Gabriel Fairman
2 min
Technology
Video Translation Services: How to Get Started and What to Avoid
Video translation services should be an essential focus for businesses who want to grow globally and enjoy higher international engagement rates.
Gabriel Fairman
2 min
Best Practices
Video Game Localization Examples: Good, Bad, and Ugly
As the global popularity of video games continuously grows, so do local gamers’ expectations for an authentic experience in their own language.
Gabriel Fairman
2 min
Best Practices
Video Game Localization: A Quick Start Guide
One great way to boost video game adoption is to expand to international markets. Many developers overestimate the expense and effort of offering their game in different languages.
Gabriel Fairman
2 min
Technology
Utilizing Website Translation Tools to Enhance Your Business
Websites are unlike any other translation project because they’re living, breathing entities.
Gabriel Fairman
2 min
Best Practices
Using Book Translation Services: Pros and Cons
Pros and Cons of Book TranslationsTranslating a book requires a special type of process. The writer needs to understand the voice, demographic, and cultural nuances in its source language. The original author may also need to accept that much of that will have to change. But with the right strategy, a number of benefits can be reaped:
Gabriel Fairman
2 min
Best Practices
Unlock the Best Way to Translate a Website for Global Immersion
So, you’ve got a killer website in English, and you’re about ready to launch translated versions in a handful of markets around the world. You invested in a CMS that boasts handy automated solutions for multilingual versioning.
Gabriel Fairman
2 min
Technology
Understanding the True Complexity of Multi Language Website Translation
Most companies start their multilingual localization process with a very granular approach. They’ll typically send over a 10-page website, along with a request for a quote, and get back a basic estimate. Then, they’ll jump into the full project basing their initial impression on that quote.
Gabriel Fairman
2 min
Technology
Uncover the Best Software Localization Tools: 5 Questions to Ask LSPs
What to Look for in Software Localization ToolsSoftware localization is a continuous process that involves diverse tasks in motion at various stages of completion at the same time.
Gabriel Fairman
2 min
Translators
Types of Translation Strategies, Methods and Techniques
Translation is one of the oldest trades around. Ever since the dawn of civilization, translators were necessary to celebrate trade agreements, broker peace treaties, and overall ensure that we humans do not bludgeon each other to death due to our inability to understand across languages.
Gabriel Fairman
2 min
Best Practices
Translation vs. Transcreation Services: A Comparison Guide
Transcreation is a buzzword businesses like using because it makes them feel like an industry insider
Gabriel Fairman
2 min
Technology
Translation Memory Software: 3 Considerations
Translation memory (TM) software is the engine that fuels machine or automated translation processes. With a good platform, you can complete the majority of your translation work accurately and quickly.
Gabriel Fairman
2 min
Best Practices
Translation Impact Chat GPT-4 Vs. 3.5
Open AI has released GPT-4, an upgraded generative AI that outperforms GPT-3.5 and other models in 24 out of 26 languages, including low-resource languages. Stay tuned for more information on GPT-4's performance in other languages. Check out our article
Gabriel Fairman
3 min
Technology
Top 4 Benefits of Software Localization
Consider the Benefits of Software LocalizationLocalizing your product opens up a whole new world of opportunities. That’s why it tends to be a significant investment. When you slow down to look closely at the possible benefits, you discover compelling justification for committing to this complex and rewarding path.
Gabriel Fairman
2 min
Best Practices
Top Translation Quality Metrics for Comparing Vendors
Quality translation could mean the difference between market success and falling flat.
Gabriel Fairman
2 min
Best Practices
Top 9 iOS Localization Best Practices
Heading into your iOS localization process with the idea that it should be near-identical to the one you completed for Android is a tactic that sets you up for failure. While the two platforms share a lot of common attributes, there are some key differences
Gabriel Fairman
2 min
Technology
Top Software Translation Services — What to Expect from Cutting-Edge Tools
inding the right software translation service is hard. The biggest players in the game have bulletproof marketing strategies that make each one seem even better than the last. Every per-word rate might seem lower than the one before it. And every service claims to use the best localization technologies currently available on the market.
Gabriel Fairman
2 min
Technology
12 Benefits of Business Translation Management Systems
These Business Translation Management Systems make it much easier to reach out to new markets while still controlling workflows, costs, and quality.
Gabriel Fairman
2 min
Best Practices
Tips for Optimizing Your Agile Localization Workflow
Agile development demands streamlined processes. Early integration of localization is crucial for efficiency; delayed inclusion can pose challenges.
Gabriel Fairman
2 min
Best Practices
The Translation Buyer's Dilemma
You are a translation buyer with a task: pick out the best vendor for your company. Sounds simple. Compare costs, turnaround times, and quality, and you will clearly understand who will work best for your organization’s needs. Not so fast…
Gabriel Fairman
2 min
Technology
The Smartest Translation Technology: Tools for Seamless Localization
Flaunting the latest translation technology tools has been a huge selling point for most translation agencies, and they usually market the technology as the solution to all your localization struggles.
Gabriel Fairman
2 min
Best Practices
eLearning Localization Process: Steps and Guidelines
Developing the eLearning localization process is a high-stakes endeavor. Too little attention to the process, and you won’t effectively reach learners worldwide or get the critical messages across.
Gabriel Fairman
2 min
Best Practices
The Painless Path to Social Media Localization
Localizing social media content is fairly straightforward. Each blurb, image, and video could easily be fed through a localization platform and translated into any number of languages.
Gabriel Fairman
2 min
Best Practices
5 Localization Mistakes You Can Avoid
Localization mistakes are easy to make, but they are not inevitable. Keep an eye out for some common stumbling blocks you can encounter. With the right localization tools and best practices, you can launch without making these costly mistakes. And a smooth start will help you achieve faster and greater success.
Gabriel Fairman
2 min
Best Practices
The Hidden Costs of Free Document Translation Software
A free and straightforward service may seem like a great deal until you realize the quality produced will be inferior. That’s the inherent problem with free document translation software
Gabriel Fairman
2 min
Best Practices
The Hidden Costs of Website Translation Services vs a Localization Platform
A sophisticated localization platform may not actually exceed the cost of website translation services, especially once you’re continuously delivering to diverse markets.
Gabriel Fairman
2 min
Technology
The Latest Translation Technology — 6 Features You Should Expect
How do you know your localization software is good enough? Most language service providers market themselves as having the best and latest technology. They all claim to be “the best localization solution on the market,”
Gabriel Fairman
2 min
Best Practices
The Devil is in the details
I often get asked this question: "How does Bureau Works compare to SDL, Phrase, Smartling, Crowdin, Transifex, etc.?" I understand why people want to frame things comparatively.
Gabriel Fairman
2 min
Technology
The ChatGPT Dilemma in Translations
At a fork in the road, the translation industry has long been divided between machines and humans. Traditionally, humans are associated with feelings, metaphors, creativity, and inspiration, while machines are seen as mechanical, insensitive, and rigid in their treatment of language.
Gabriel Fairman
2 min
Translators
The Death of Localization and the Birth of Internationalization
All you have to do now is celebrate your international stardom, right? Wrong! As much as I would like to say that localization is the perfect driver for international growth, I would be blatantly lying if I did.
Gabriel Fairman
2 min
Best Practices
The Best Practices for ELearning Localization
In recent years, knowing the value of eLearning localization best practices has grown exponentially on a global level. The freedom eLearning offers students has made it increasingly indispensable in today’s world.
Gabriel Fairman
2 min
Best Practices
The Benefits of Localization vs Translation for International Corporations
Basic translation approaches may work for small companies that intend to expand very slowly and in very limited markets. But for expanding corporations maintaining extensive content operations in multiple languages, localization is the only way forward.
Gabriel Fairman
2 min
Translators
The Benefits of Global Marketing strategy with the Biggest Impact
The concept of globalization has increasingly become a prime marketing strategy for many businesses.
Gabriel Fairman
2 min
Best Practices
The Benefits of a Tight Localization Strategy
The importance of localization to the success of your organization should not be discounted, and its implementation should not be left to trial and error.
Gabriel Fairman
2 min
Best Practices
Tackle Software Localization Challenges Before They Become Problems
A strong localization partner will shift your localization paradigms to scale your software’s reach and set you up for a long-term localization strategy that grows with your business.
Gabriel Fairman
2 min
Best Practices
The Advantages of Translation Software for Enterprises
It’s time to get a clear sense of what you need from translation services so you can shop around with careful cost-benefit analyses. For lasting and scalable global success
Gabriel Fairman
2 min
Technology
The 5 Benefits of Translation Services Powered by Modern Technology
The benefits of translation services can only be truly realized with a process that’s just as modern as current industry operating standards.
Gabriel Fairman
2 min
Best Practices
Starting Software Internationalization and Localization — Are You Prepared?
Software internationalization and localization allow companies to reach new markets and spread their offerings across the world. However, it’s also a process that can quickly get out of hand as there are wide-ranging components to consider.
Gabriel Fairman
2 min
Best Practices
Smart Marketing to Hispanic Consumers: How to Get Started
Over 460 million people speak Spanish, giving the language the second largest population of native speakers globally.
Gabriel Fairman
2 min
Best Practices
Streamline Official Document Translation Services with Tech Solutions
Most company leaders have a strict focus on the bottom line. Every decision they make, no matter how small, needs to consider its impact on the overall health of the business. They need to evaluate operation leanness, efficiency, and overhead expenses
Gabriel Fairman
2 min
Translators
Successful Connectors: Best Practices and Implementation Strategies
The best practice with connectors is always is to force a rule-based approach and tackle any exceptions as an aftermath or rule-based exhaustion as opposed to beginning with an exception-based approach.
Gabriel Fairman
2 min
Best Practices
Starting a Multi-Language CMS Localization Project
When approaching content management system (CMS) localization, it’s important to note that strategies will differ drastically from one company to another. What works for one vendor or business partner may not be best for your own needs.
Gabriel Fairman
2 min
Best Practices
Start Planning Marketing Strategies for International Markets
Planning marketing strategies for international markets early in your campaign can save you immeasurable time, money, and effort by setting you on a sure course from the very beginning.
Gabriel Fairman
2 min
Best Practices
Software Localization Best Practices: 6 Steps to Becoming a Global Business
That has always been the case, and with the advent of agile development, that pace has picked up even more. This increases the pressure to localize too, giving you more to do to keep up with your product’s development
Gabriel Fairman
2 min
Best Practices
Software Localization Examples to Learn From
The best software localization examples bridge the gap between code and content–these vital components will determine the success of your program.
Gabriel Fairman
2 min
Best Practices
Six Must-Have Website Localization Tools
Website localization is an advanced translation strategy designed to expand your content to new markets successfully. For most websites, this is a continuous process due to frequent site updates and can become a very costly and tedious experience.
Gabriel Fairman
2 min
Technology
Features of a Software Localization Platform Be Your Focal Point?
What Are the Must-Have Features for a Software Localization Platform. Knowing what features to look for when choosing a specific platform can make or break your localization strategy’s success.
Gabriel Fairman
2 min
Technology
Cut Translation Costs while continuing to grow internationally
Large-global enterprises spend tens of millions of dollars a year on translation and localization.
Gabriel Fairman
2 min

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