Selecting the right Translation Management System (TMS) is a critical decision for businesses looking to streamline their localization efforts. However, many companies make mistakes in this process that can lead to inefficiency and missed opportunities.
Gabriel Fairman, in his latest video, identifies three common mistakes that organizations often make when evaluating TMS platforms. Below are the key takeaways and expert advice to help you avoid these pitfalls.
1. Prioritizing Process Over Software
"One of the biggest mistakes I see is companies looking at their current processes before considering the software," explains Fairman.
When companies try to find software that perfectly fits their existing workflows, they limit their ability to fully leverage the software’s potential. Fairman emphasizes that no software will be a perfect match for a company’s established processes.
Instead of focusing on maintaining current methods, he suggests:
- Step back and identify your business goals first.
- Evaluate software based on how it can help you meet those goals.
- Be open to adjusting your processes to maximize the software’s capabilities.
2. Comparing Features Instead of Business Goals
Another common mistake is comparing software based on individual features. As Fairman highlights,
"There’s a tendency to compare feature by feature rather than focusing on the business impact."
This approach can be misleading, as not all features are equally relevant to your needs.
To avoid this pitfall:
- Focus on the overall goals you aim to achieve with the software.
- Consider the ease with which you can accomplish those goals.
- Remember that a feature-packed tool may not always provide the best value for your business.
3. Failing to Understand Software’s Full Potential
"Most software is retrofitted into existing processes, which limits its true potential," Fairman notes. Many businesses don’t take full advantage of what a software solution can offer because they focus on short-term needs. Fairman warns that this can lead to a misunderstanding of the software’s pricing, value, and functionality.
To make the most of your TMS:
- Explore the software thoroughly to understand all of its features.
- Ask for detailed explanations of key components like automation and connectors.
- Choose a TMS that aligns with your long-term vision, not just your current needs.
Final Thoughts
Choosing the right TMS requires a strategic approach. Fairman advises,
“A software decision should be one that supports you for the next five years, not just for today.”
By avoiding the mistakes of focusing too much on current processes, comparing unnecessary features, and failing to explore software fully, you’ll be better equipped to select a tool that drives growth and efficiency in the long run.
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