Business Translation

Rethinking Translation with Gus Lucardi

From Argentina to global leadership, Gus Lucardi shares how adaptability and innovation drive success in the translation industry.
Fabio Correa Gomes
2 minutes, 43 seconds
Table of Contents

In the latest Merging Minds podcast episode, Javi Diaz interviews Gus Lucardi, the founder of Trusted Translations. This engaging conversation dives deep into Gus's remarkable journey, from his beginnings in Argentina to leading a global enterprise in the translation industry. Here are the highlights and insights from their inspiring discussion.

A Humble Beginning in Argentina

Gus Lucardi’s story began in Argentina, where he discovered his entrepreneurial spirit. Despite not starting in the language industry, he identified a gap and seized the opportunity to create Trusted Translations, a company that would later become a leader in multilingual solutions.

"I didn’t have a background in translation, but I saw the potential in connecting businesses with the power of language," Gus shared.

This ability to spot opportunities, coupled with a strong work ethic, laid the foundation for his success.

Lessons Learned Over Two Decades

With over 20 years of experience, Gus has witnessed the industry evolve. He reflected on the significant differences between starting a business in the early 2000s and today.

Key Takeaways:

  • Adaptability: Staying flexible is critical in an ever-changing market.
  • Technology: Embracing AI and automation has reshaped the way translation services are delivered.
  • Ethics: Balancing innovation with ethical practices is more important than ever.
  • "If I were starting an LSP (Language Service Provider) today, I’d focus on building a tech-forward foundation while keeping the human element intact," Gus advised.

    The Role of Technology in Translation

    The conversation touched on the rapid advancements in technology. Gus emphasized the importance of staying updated with trends and leveraging tools like AI to create innovative solutions.

    "Our industry is moving fast. You need to stay ahead, researching and implementing tech that makes a real difference for clients," he said.

    However, Gus was quick to note that technology should complement, not replace, the human touch in language services.

    Leadership and Creating Opportunities

    Leadership played a recurring theme in the episode. Gus shared his approach to navigating challenges and creating opportunities, not just for himself but for those around him.

    "Flexibility and the ability to recognize opportunities have been key to my leadership journey," he explained.

    Javi and Gus also discussed the less-discussed aspect of leadership: creating pathways for others. For Gus, success is about opening doors for people to thrive, both professionally and personally.

    Advice for Aspiring Entrepreneurs

    When asked what advice he’d give his younger self, Gus provided wisdom for aspiring business leaders:

  • Stay Open: Be willing to adapt and embrace unexpected opportunities.
  • Learn Constantly: Whether through reading, networking, or trial and error, continuous learning is essential.
  • Focus on People: Building relationships and fostering a positive company culture can drive long-term success.
  • "Leadership isn’t just about making decisions; it’s about inspiring others and growing together," Gus reflected.

    Final Thoughts

    The episode concluded with Gus expressing his gratitude for the journey and his excitement for the future of the industry. He highlighted the importance of collaboration, innovation, and maintaining a global perspective.

    This insightful conversation reminds us that success isn’t just about where you start—it’s about how you adapt, learn, and create impact along the way.

    Key Quotes from Gus Lucardi:

  • "I saw the potential in connecting businesses with the power of language."
  • "Technology should enhance, not replace, the human element in translation."
  • "Flexibility and recognizing opportunities have been key to my leadership journey."
  • Whether you’re an entrepreneur, a leader, or simply someone looking for inspiration, Gus’s story offers valuable lessons in perseverance, adaptability, and the power of language to connect the world.

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    Fabio Correa Gomes
    Writer and Marketing professional, passionate about learning and generate value to people online
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