App translation and localization require a measured, strategic approach to deliver the intended UX, regardless of the language. Product adaptations also need to play nicely with a wide range of devices, adding to the complications of localizing an app.
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When it comes to app localization, some developers underestimate the process. They tend to oversimplify things, assuming it’s nothing more than a “string in, string out” process. However, that approach is can lead to some serious issues as localized adaptations complicate the original system. The entire user experience is impacted when poorly translated content leads to broken code or poor user experience.
It’s imperative that you leverage a platform capable of managing all of these changes as well as translation quality and the various workflows involved.
One of the most significant factors in the app localization process is workflow management, and choosing your workflow is one of the most pivotal decisions you will make in the process. Are you planning to send and receive strings on a strict schedule, or are you looking for a continuous process? You can't assume that a continuous localization system is the cleanest and easiest- you’d be surprised how messy it can actually get! On the other hand, sending and receiving strings to be localized requires consistent diligence. Let’s look at some of the common risks and benefits associated with different workflow approaches.
In this process, files go in a repository like GitHub. Then, if there are any changes or updated strings, they trigger system-wide changes. Strings are in a constant state of motion, making translation updates seamless and continuous.
The file-based approach to localization processes is more transactional. You send off a file and it gets translated, sent for review, and passed to the tech team for input into the system. It’s a linear process.
A hybrid system mimics the workflow of a continuous process while including various elements of a file-based strategy. It delivers the benefits of both.
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