Localization and technology are evolving faster than ever, with professionals navigating a rapidly shifting landscape. In the latest Merging Minds episode, Charles Campbell, founder of TBO and a localization expert with over 25 years in the field, joins Javi to discuss his journey and the future of the localization industry. Charles shares unique insights on adapting to change, especially with the integration of AI and the value of community in the industry.
Charles Campbell’s Journey: From New Zealand to Argentina
Charles’s path to localization began far from where he ended up. A New Zealander by origin, he ultimately moved to Argentina, immersing himself in Latin American culture and becoming a central figure in the localization world.
"I’ve been in Argentina for 31 years... My connections to Argentina are very deep." – Charles Campbell
Adapting to Change: AI’s Role in Localization
A central theme of the conversation was AI's growing presence in localization and how professionals are responding.
"I don’t feel that we’re afraid of [AI]... I feel a very positive range of opportunities." – Charles Campbell
The Power of Community in Localization
Community and connection are core elements of Charles’s approach to business, a perspective shaped by years in the industry and a global network of colleagues and clients.
"The people I work with are...my friends, and they’re the most amazing people and committed." – Charles Campbell
Advice for Aspiring Entrepreneurs in Localization
Drawing on his experience, Charles offers valuable advice for anyone looking to start a business in the localization field:
Looking to the Future
Charles remains optimistic about the future of localization, especially as AI continues to reshape the industry. His vision is for TBO to "bridge the gap between peoples and cultures" and remain a place where people create value beyond their individual roles.
"I am convinced that... we will be continuing to do this, and maybe my daughter will get a job at the company one day." – Charles Campbell
This conversation with Charles Campbell provides invaluable insights for those in localization and related industries, especially around adapting to AI, building community, and creating a sustainable business model. His reflections remind us that embracing change and fostering connections are essential in today’s evolving global landscape.
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