Unveiling Global Localization Leadership Secrets with Katell Jentreau

In this episode of Merging Minds, host Javi engages with Katell Jentreau, Senior Director of Globalization at Expedia Group.

Katell shares insights from her extensive career in the tech and localization industries, offering valuable lessons on leadership, team building, and navigating fast-paced environments.

From France to Global Leadership

Katell’s journey began in France, with a passion for languages and international experiences. She moved through roles at major companies like Yahoo, Box, and Netflix before arriving at Expedia Group.

“I didn’t really know what localization was at first, but I knew I loved languages. I stumbled into the field, and it became my passion,” Katell reflects.

Key Lessons in Leadership

Katell emphasizes the importance of empowering teams and trusting your people. Her approach to leadership is built on fostering independence, guiding without micromanagement, and hiring the right talent.

Her leadership principles include:

• Trust your team: “If you hire the right people, your job as a leader is so much easier.”
• Provide guidance, not control: Leaders should focus on removing obstacles and providing direction, not dictating every step.
• Encourage smart hires: "Always hire people who are smarter than you. It makes your job easier."

The Importance of Global Experience

Having worked across different countries and cultures, Katell highlights the value of diverse global experiences in shaping strong leaders.

"When you spend time abroad, you get out of your comfort zone. This is crucial for leadership."

Her career spans both the vendor and buyer sides of localization, giving her a unique perspective on the industry's challenges and opportunities.

Feedback: A Key to Growth

Drawing from her time at Netflix, Katell stresses the importance of giving clear, constructive feedback.

“I learned the importance of timely feedback. It should never come as a surprise—be clear and constructive.”

This focus on open communication allows her teams to grow and improve, avoiding the pitfalls of vague or indirect criticism.

Balancing Work and Life in Tech

In the high-pressure environment of tech, finding a balance between work and personal life can be difficult. Katell admits that working from home has its challenges, but emphasizes the need for human connection and building relationships within teams.

“We miss a lot of the creativity and inspiration that comes from human interaction. Building trust and rapport is essential.”

The Future of Leadership

Katell is optimistic about the future, excited for what’s to come in the ever-evolving tech and localization landscape.

“The best is yet to come. I’m proud of what I’ve accomplished, but there’s so much more to do.”

Key Takeaways:

• Empower your team by hiring smart and letting them thrive.
• Build strong relationships for trust and conflict resolution.
• Be clear and timely with feedback to encourage growth.
• Balance flexibility with maintaining human connections.

Katell’s insights offer valuable lessons for both new and experienced leaders, particularly in industries that are rapidly changing. As the world continues to globalize, leaders like Katell Jentreau demonstrate the power of adaptability and strong leadership.

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